Free Marketing Metric Calculators

Quickly and easily calculate essential marketing metrics and KPIs to enhance your strategies. Make sure to bookmark this page for quick reference, and revisit monthly for updates on new calculations and formulas.

Click-Through Rate (CTR)

Calculate your campaign's CTR to gauge audience engagement.

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Customer Acquisition Cost (CAC)

Determine your CAC to optimize marketing spend.

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Cost Per Impression (CPM)

Use this CPM formula to optimize your ad spending.

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Return on Investment (ROI)

Track and improve ROI to maximize profit.

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Marginal Revenue (MR)

Quickly calculate Marginal Revenue to optimize pricing strategies.

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Basis Point (BPS)

Easily calculate basis points and financial charges with our BPS tool.

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Open Rate

Measure your email's effectiveness with the Open Rate calculator.

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Return on Ad Spend
(ROAS)

Evaluate your advertising efficiency with the ROAS calculator.

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Cost Per Click (CPC)

Understand your CPC to track ad cost-effectiveness.

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Month-over-Month (MoM)

Measure MoM growth to track progress and improve strategies.

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CMGR

Calculate your business's Compound Monthly Growth Rate (CMGR).

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